Social Media and Advertising - The State of the debate

Motivations for Social Media Usage (from TrendStream)
Last week I attended the IAB Europe's Research Showcase on Social Media (hat tip Andrew Gerrard). Speakers were:
- Tom Smith Managing Director of Trendstream
- Bradley Little Director Industry Solutions Online, Nielsen
- Pawel Petkowicz, from Poland’s largest social networking site, Nasza Klasa.
- Charlie Osmond, Managing Director of FreshNetworks
Here are my snapshot views from quite a thoughtSource: broadstuff RSS Feed