The U.S. Senate Committee on Commerce, Science and Transportation are investigating loyalty programs from companies including Vertrue, Webloyalty, and Affinion that generated $1.4 billion with credit card information given to them by their marketing partners - which include Yahoo - without the knowledge of most of the customers, Cnet reported.
"The government says the investigation shows that Webloyalty, Affinion, and Vertrue "trick" consumers into entering their e-mail address justSource: Search Engine Watch Blog RSS Feed
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